Kyle Harrison
to-read
The Father of Spin
The Father of Spin: Edward L. Bernays and the Birth of Public Relations
- Author
- Larry Tye
- Published
- 1998
- Pages
- 306
- Recommended
- Once
Why it’s on the list: Edward Bernays, Freud’s nephew, inventing the public-relations industry — and the campaigns (bacon and eggs, women smoking) that are still its founding case studies.
Where I saw it: A reply to @WillManidis’s question on X, June 2, 2025 — “what is the single best book you can read that will explain an entire industry?” — recovered from that thread and saved to Kyle’s Apple Note “Books To Read”. Thread: https://x.com/willmanidis/status/1929527399718269081
Connections
- what is the single best book… (tweet) — the saved thread this recommendation came from.
- Public Relations
- Propaganda
- Advertising
- Marketing