Public Relations

Public relations is the practice of shaping how a company or person is perceived. The wiki’s references are few: a startup founder’s request for recommendations of branding agencies for B2B rebranding (Hi Startup Twitter - Who… (tweet)); a queued book on the field’s origins, The Father of Spin: Edward L. Bernays and the Birth of Public Relations (The Father of Spin), filed under rhetoric and persuasion; and a listing alongside Marketing on Value-Add.

Where this appears

• Hi Startup Twitter - Who… (tweet)
• The Father of Spin
• Value-Add