Kyle Harrison
to-read
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand
- Author
- Al Ries and Laura Ries
- Published
- 1998
- Pages
- 192
- Recommended
- Once
Why it’s on the list: How to Build a Product or Service into a World-Class Brand — Al Ries and Laura Ries.
Where I heard about it
- On Mustafa (@oprydai)‘s X list of books “that’ll teach you building a cult like elon”, October 2, 2026 — sixteen covers on mass movements, myth, storytelling, positioning and network effects. Captured on books that’ll teach you building a cult… (tweet).
Connections
- books that’ll teach you building a cult… (tweet) — where it was recommended.
- Positioning (Al Ries)