Positioning (Al Ries)

Positioning: The Battle for Your Mind: The Battle for Your Mind by Al Ries, Jack Trout.

Why it’s on the list: In Patrick O’Shaughnessy’s Full Reading List (Investor Field Guide, 2016) — the archive of his monthly book-club recommendations.

Where I heard about it

• In Patrick O’Shaughnessy’s Full Reading List (Investor Field Guide, 2016) — the archive of his monthly book-club recommendations, saved by Kyle in April 2020 — Full Reading List (Investor Field Guide).
• On Mustafa (@oprydai)‘s X list of books “that’ll teach you building a cult like elon”, October 2, 2026 — sixteen covers on mass movements, myth, storytelling, positioning and network effects. Captured on books that’ll teach you building a cult… (tweet).

Connections

• Full Reading List (Investor Field Guide)
• books that’ll teach you building a cult… (tweet) — on Mustafa’s list of books for building a cult-like following.