Kyle Harrison
to-read
Switch
Switch: How to Change Things When Change Is Hard
- Author
- Chip Heath, Dan Heath
- Published
- 2010
- Pages
- 320
- Recommended
- Once
Why it’s on the list: Chip and Dan Heath on how to change things when change is hard — direct the rider, motivate the elephant, and shape the path they travel.
Where I heard about it
- Jonathan Haidt’s The Righteous Mind — cited there by name, on tweaking the path the elephant and rider travel.
Connections
- The Righteous Mind — where this book is cited.
Referenced in
- Made To Stick book
- The Righteous Mind book