SaaS

Software sold as a subscription service. The saved tweets that reference it cover how to invest in and price it: in Secret Capital’s notes on a framework for enterprise software, CAC and sales velocity must match the steady-state retention a company pursues (the thread contrasts ServiceNow with Twilio), switching costs include customer love, ease of use and integrations, and Distribution matters a great deal. Lenny Rachitsky’s post on pricing SaaS stresses getting the value metric and the customer segments right before debating the number.

Where this appears

• Some Notes on ‘Framework for… (tweet)
• 💥 New Post 💥 How… (tweet)