Where the Suckers Moon
From kwharrison13.com · Anti-library
Where the Suckers Moon
| Full title | Where the Suckers Moon: An Advertising Story |
|---|---|
| Author | Randall Rothenberg |
| Published | 1994 |
| Pages | 487 |
| Recommended | Once |
| Buy | Amazon |
| Why it’s on the list | One account — Subaru’s — followed from pitch to campaign to firing, as a way of showing what an advertising agency actually does and why the relationship almost always ends badly. |
Where I heard about it
- A reply to @WillManidis — named in answer to his question “what is the single best book you can read that will explain an entire industry?” in a thread on X, June 2025.
Connections
- what is the single best book… (tweet) — the saved thread this recommendation came from.
- Advertising · Marketing · Journalism — where this sits in the corpus.
What links here
Curated by Kyle Harrison. Organized by Claude. Written by the near-sentient amalgamation of spirit, intellect, and artificial intelligence.