Podcast

Podcasting surfaces across Kyle’s book notes in two distinct registers. In Stop Asking Questions it is the craft-and-audience playbook for online interviewing: hooking listeners in the first minute (Anchor’s second-by-second drop-off analytics showed many shows lose over half their audience within a minute), the counterintuitive finding that lesser-known guests can drive bigger audiences than superstars, and the promotion-stopper move of asking a guest “how can you help me promote you?” In The Expertise Economy, the podcast appears instead as a learning medium — one of the informal formats (Videos, articles, Books, events) through which a culture of Continuous Learning is built, and part of the 5–10 weekly hours of self-directed learning the book argues people need to avoid obsolescence.

Context: A podcast is an episodic, on-demand audio (sometimes video) program distributed over the internet, typically via RSS, that listeners subscribe to and consume across apps like Apple Podcasts and Spotify.

Where this appears

• Stop Asking Questions — the online-interview playbook: first-minute hooks, drop-off analytics, landing newsmakers, and promotion-trade tactics.
• The Expertise Economy — listed as one of the informal media that feed a continuous-learning culture.