Online Writing

Writing published publicly on the internet — essays, newsletters, long-form threads, and personal websites — as a practice of thinking in public and building an audience around ideas.

David Perell is the main figure in Kyle’s corpus on this: he documented his writing philosophy across 3,000 tweets (summarized in a thread), and his advice on personal sites: add a “start here” page, write 3–5 essays on what you know best, keep the style simple, and make it easy for people to join an Email List.

The concept connects to Content Creation (the broader practice of producing material for an audience) and Personal Websites (the infrastructure layer). The idea that writing online compounds over time is implicit throughout: a website becomes a durable body of work in a way that social feeds don’t.

Where this appears

• In the past six months… (tweet)
• Consider building a website. Some… (tweet)