Content Creation

Making media (writing, video, threads) as an individual or small-team business. The saved posts filed here share a view that output volume and consistency are the core of the craft, and that the economics now rival tech:

• Balaji argues that a solo media founder like Rogan or Mr Beast can make as much money as a strong tech founder with less managerial stress, that “media scales like code,” and that keeping the team as small as one person is the unarticulated key to profitable media (A Solo Media Founder Like… (tweet)).
• Mr Beast has “published one video every 11 days for ten years”, which Kyle’s own caption sums up as “Majority of anything is just doing the thing” (Mr Beast has published one… (tweet)).
• Writing the best guide on the internet for a topic is equated to 10,000 average tweets, 1,000 blog posts or 100 YouTube videos, with the hard part being picking a topic and standing out (Writing the Best Guide on… (tweet)).
• Brandon Zhang’s twelve Twitter content frameworks, drawn from 50+ threads in 2021, start with over-indexing on momentum through short sprints of posting (In 2021, I Wrote 50+… (tweet)).
• Dickie Bush’s “Endless Idea Generator” is a one-page formula for producing 100+ writing ideas in 30 minutes, the top framework of his Ship 30 program (Want to Become an Idea… (tweet)).
• Sam Parr points to a YouTuber whose Airbnb content paid back the $750k she spent on the property through ad revenue (Have Learned a Lot About… (tweet)).

Where this appears

• A Solo Media Founder Like… (tweet)
• Want to Become an Idea… (tweet)
• Mr Beast has published one… (tweet)
• Writing the Best Guide on… (tweet)
• In 2021, I Wrote 50+… (tweet)
• Have Learned a Lot About… (tweet)