Online Communities

A recurring theme across Kyle’s early-Perell long-reads: as the cultural mainstream collapses into niche, identity-based fandoms, online communities — convened through mobile apps — become the modern town square and the basic unit of culture after markets of scarcity give way to markets of abundance.

Where this appears

• Saving Retail — mobile apps as the modern town-square convening mechanism
• The Attention Game — niche, identity-based communities as the unit of culture once the mainstream collapses