Exercise

Fitness and physical training as a cultural and brand surface — the lens through which Equinox is read less as a gym than a secular church selling Commitment, identity, and community. The wikilink to Equinox itself is aliased through “Exercise.”

Where this appears

• Equinox Is More Than A Gym. It’s A Church — exercise framed as moral discipline (“Commitment is discipline. Commitment is guts.”), with the brand selling commitment and identity rather than equipment.

Saved from Roam

• Activities
  • Swimming
  • Peloton Bike
• To Do
  • {{TODO}} Measure thigh and order knee braces on Amazon #p1
  • {{TODO}} Look into Cloudflow shoes - https://www.on-running.com/en-us/products/cloudflow/mens/rust-limelight #p1
  • {{TODO}} Hire personal trainer / dietician off of Bark #p1
• Personal Trainers
  • Svetness
    • Had call with Josh Tucker (account manager)
      • They offer nutrition plan as well
    • $90-100 / hr, code drops it to $75 / hr
    • In person
    • Referral code: 277353
  • Josh Trammell
    • $55 / hr
    • In person
    • Sucks at texting
  • Kickoff
    • Beau
    • Video workouts
    • $3 per day for custom nutrition and exercise programs and daily check-ins
    • Didn’t know what a Peloton was…