Cult

“Cult” is used in the wiki as a lens on devotion, belonging and brand. The saved posts filed here make four arguments: Peloton “set out to create an experience to replicate some aspects of religion” (Peloton, Community); a product called a cult is “the greatest of compliments”; a proposed “$CULT” ETF of devoted-following companies including Tesla, Peloton, Apple and Starbucks; and Wolf Tivy’s claim that “our society needs more cults,” with SpaceX as “a rocket cult.” A fifth post credits Apple’s iPhone launch with killing BlackBerry by “creating a cult and inventing new rules.” Kyle’s own treatment is the essay Becoming a Cult Leader.

Where this appears

• As Someone Who Spent Years… (tweet)
• I Want to Start 3… (tweet)
• If Anyone Refers to Your… (tweet)
• Our Society Needs More Cults… (tweet)
• Steve Jobs Killed BlackBerry. by… (tweet)