Brian Chesky

Brian Chesky appears in Kyle’s notes on Product Led Growth — The End User Era as the source of one of the book’s core product maxims: “Build something 100 people love, not something 1,000 people kind of like.” He is cited as CEO of Airbnb. The quote is used to make the product-led-growth case that intensity of love for a product (a small base of devoted users) beats broad, lukewarm appeal — the seed condition for organic, end-user-driven adoption.

Context: Brian Chesky is the co-founder and CEO of Airbnb. The “100 people who love it” formulation is a well-known piece of startup advice associated with Paul Graham and Y Combinator that Chesky has frequently repeated and championed.

Where this appears

• Product Led Growth — The End User Era — quoted (as Airbnb CEO): “build something 100 people love, not something 1,000 people kind of like”