Bernie Sanders
Bernie Sanders
The U.S. senator and presidential candidate appears in Kyle’s notes as a case study in media and political communication rather than as a policy subject. The richest treatment is David Perell’s 2016 long-read “Do You #FeelTheBern”, which reads the Sanders campaign through Marshall McLuhan’s “the medium is the message”: Sanders won young voters’ trust by being unfiltered, direct, and authentic across social platforms, tuning his rhetoric to each medium — ephemeral 10-second Snapchat clips, combative Reddit AMAs, more careful and viral-built YouTube/Facebook content. Perell’s argument is that direct, unfiltered access — a scarce resource in the mass-media age — is what made Sanders credible. He also surfaces in The Death of Expertise alongside Newt Gingrich’s “I’ll go with how people feel,” in the book’s thread on the decline of deference to expertise in public life.
Context: Bernie Sanders is a U.S. Senator from Vermont, a self-described democratic socialist who ran high-profile campaigns for the Democratic presidential nomination in 2016 and 2020, both noted for grassroots small-dollar fundraising and strong appeal among younger voters.
Where this appears
- Do You #FeelTheBern- Behind Bernie Sanders’ Quest To Take Over The White House — Perell’s McLuhan-framed reading of the Sanders campaign’s platform-native, unfiltered communication
- The Death of Expertise — cited in the thread on feeling-over-facts politics (alongside Gingrich’s “how people feel”)
Mentioned in
- Discourse: The Anthropic Resignation Thread — the Sanders/Casar Ban Artificial Superintelligence Act (3 Sep 2026) is the legislative pole the resignation thread was read against