Benchmark Data — How COVID-19 Is Impacting Sales and Marketing Performance (HubSpot)

HubSpot’s early-pandemic benchmark data on sales and marketing email: volumes up for both teams, sales reply rates down, marketing open rates up.

Why it was kept

Kyle kept the contrast between collapsing sales-email response rates and rising marketing open rates, and HubSpot’s takeaway: focus on education, not promotion.

As Kyle captured it

• Read Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance
  • Both Sales and Marketing teams have increased their email volumes
  • While response rates to sales emails have plummeted, marketing email open rates have skyrocketed
  • Key Takeaway: “Focus on education, not promotion.”

Connections

• Sales · Marketing