Ben Casnocha

Entrepreneur, writer, and investor — co-author with Reid Hoffman of The Start-Up of You, the book that argues you should manage your career like a start-up (network, adapt, take intelligent risks). The book’s frontmatter and people list both credit him as Hoffman’s co-author. He also surfaces in Talent (Book) (by Tyler Cowen and Daniel Gross) among the acknowledged contributors to the talent-evaluation discussion, listed alongside figures like Ben Horowitz, Reid Hoffman, Patrick Collison, and Peter Thiel — placing him within the same Silicon Valley network the talent-spotting book draws on.

Context: Ben Casnocha is an American entrepreneur and author who has worked closely with Reid Hoffman; beyond co-authoring The Start-Up of You, he later helped run Hoffman’s “Blitzscaling” course and the venture firm Village Global.

Where this appears

• The Start-Up of You — co-author with Reid Hoffman of the career-as-startup thesis.
• Talent (Book) — acknowledged among the network of contributors to the book’s talent-evaluation discussion.