Kyle Harrison
concept

Audience Building

Audience Building

Stub page — auto-generated from wikilink references. Not yet written. Referenced in 3 wiki pages.

Where this appears

  • Audience Building 101 Every Company… (tweet)
  • I Built My Twitter Following… (tweet)
  • Just Hit 200,000 Followers. Here’s… (tweet)

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  • Recording
  • Topics
    • Day 1: Theory
      • Why audience building matters
        • Why use twitter to build an audience
        • Why newsletters are important
        • What you can do once you have an audience
        • Setting goals
      • Choosing your topic
        • Why the topic you choose matters
        • How to choose a topic
        • Topics that work well on twitter
        • How to think long-term
      • Creating a content engine
        • Benefits of creating a content engine
        • Why consumption habits are important
        • How to curate your consumption for quality content
        • Proper note taking
        • How to create a content engine
      • Writing Well
        • Why writing well matters
        • The anatomy of a great tweet
        • Finding and understanding novelty
        • Synthesizing novel insights
    • Day 2: Tactics
      • Twitter: Zero To One
        • How the twitter algorithm works
        • Retweet psychology
        • Growth benchmarks
        • Bio optimization
        • Tweet anatomy
      • Twitter Scaling
        • Scaling to 10,000 followers
        • Tactics to ignite growth
        • Applying the novelty framework
        • Creating tweet threads
      • Building an Email List
        • Importance of owned traffic
        • What defines a good newsletter
        • Newsletter styles
        • How to grow a newsletter
        • Curate or create?
  • Notes
    • Session 1 - June 1st, 2021
    • Session 2 - June 3rd, 2021
      • {{video: https://www.youtube.com/watch?v=L58pqSnb2Z8}}
      • x
      • x
      • Twitter
        • Important: All Twitter writing should be focused on generating retweets. They lead to follows.
        • People retweet to:
          • Save for later
          • Challenge the status quo
          • Choose a side in a debate
        • Tweets take 20-45 minutes, each. Threads can take multiple hours. Block time to write for Twitter.
        • Tweeting 5-10 times per week is the sweet spot where most creators see a high ROI
        • Two most important metrics:
          • Retweets per tweet
          • New followers per day
        • Use analytics.twitter.com to track conversion on your profile page
          • Optimize your bio
          • Pin your most retweeted highest value tweet
          • Ensure your last three tweets are always interesting
        • Test one of the following bio templates:
          • “I tweet about [subject]. Sharing learnings from [reason why you’re credible].”
          • “Tweets on [subject]. Currently [what you’re working on].”
        • Optimal Twitter strategy:
          • Consistently create great content
          • Then hustle for distribution
        • Tweet format:
          • Hook—use novelty or emotion frameworks. Intrigue reader to get them to read the whole tweet.
          • Body—add no-fluff context.
          • Zinger—end with a punchy one-liner. This is the line that gets people to retweet.
        • Rewriting is often more time consuming than drafting.
          • Allow 24-48 hours to pass before rewriting—so that you give yourself time away from the idea to ensure it’s actually sharp.
        • Top scheduling tools:
        • Avoid these common Twitter mistakes:
          • Linking off platform
          • Overtly promotion
          • Lack of attention to detail
          • Inconsistent formatting, cadence, etc.
          • Long, content rich opening tweet to thread
          • Inconsistent posting
        • 5 distribution tactics for fast growth:
          • Grow through comments
            • Turn on Tweet notifications for big accounts
            • Reply with novel/clever comments
            • Test ideas in comments before posting tweets on them
          • Trends
            • Lean into trends that are working well on Twitter. Reverse engineer engagement Tweets.
          • DMs
            • DM your best content to large accounts (if relevant to them)
          • Keywords. If your topic allows, add these keywords to your tweet hooks:
            • Marketing
            • Learning
            • Bitcoin
            • Startups
            • Tech
            • Sports
            • Finance
          • Build affinity
            • Keep your DMs open
            • DM new followers a welcome message
            • Respond to people who tweet at you
            • Go from monologue —> dialogue
            • Find those on the same journey. Retweet each other.
      • Newsletters
        • Things that matter most for newsletters
          • Ratio of Novel : Obvious ideas
          • A tight, highly engaged audience that raves about you.
        • Decide whether to curate or create:
          • Reasons to curate:
            • Curation is easier. You already consume a lot. So, curate the best of it.
            • The best curators have a high hit rate—they know what their audience likes.
          • Reasons to create:
            • Affinity for your mind.
            • Novel stuff that increases stickiness.
        • Examples of great newsletters:
          • The Cryptopians (Lauren Shin)
          • Justin Mares
          • Lenny’s Newsletter
          • Why We Buy
          • Divisions
          • Maker Mind (Anne-Laure Le Cunff)
          • Not Boring
          • The Hustle
          • Morning Brew
        • How to grow a newsletter:
          • Email capture via a growing website
          • SEO
          • Newsletter swaps
          • Twitter (cut off end of tweet threads)
        • Growth sources that don’t work well:
          • Word of mouth
          • Referrals (typically)

Referenced in