Antimemetics

Why it’s on the list: A book about ideas that don’t want to be shared or remembered, despite their importance — the inverse of the virality that memetics usually studies.

Where I saw it: The author’s own announcement tweet (2025-03-26): “It’s about ideas that don’t want to be shared or remembered, despite their importance.”

Connections

• Memetics — the field this book inverts: memetics asks why ideas spread; antimemetics asks why some don’t.
• The Meme Economy — Kyle’s published essay on belief preceding truth.
• Nadia Asparouhova