Kyle Harrison
to-read
Alchemy (Rory Sutherland)
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
- Author
- Rory Sutherland
- Published
- 2019
- Recommended
- Once
Alchemy (Rory Sutherland)
Why it’s on the list: Sutherland on why value lives in perception: ‘Value resides not in the thing itself, but in the minds of those who value it.‘
Where I heard about it
- Recommended in Jim O’Shaughnessy’s investing book-recommendations thread on X (started February 2019, extended through 2021); in April 2020 — 1 Some book recommendations Rules… (tweet).
Connections
- 1 Some book recommendations Rules… (tweet) — the thread that recommended it.