Adam Neumann

One-line: WeWork founder, cited in The Hits Business as the archetype of “big, soulless, monolithic” company-building optimized for pure profit motive.

What we know

• WeWork founder. Kyle quotes Matt Levine’s summary: Neumann “figured out maybe the best and funniest way anyone has ever made money in the history of capitalism, which is ‘act crazy around Masayoshi Son until money spews out of him.’”
• “Neumann’s at it again” — his next venture (Kyle’s The Rise of The Cash Man).

Mentioned in

• The Hits Business / The Hits Business - Research

Connections

• WeWork — the company Neumann founded and the subject of his “best and funniest way anyone has ever made money.”
• The Hits Business — cites Neumann as the archetype of “big, soulless, monolithic” company-building optimized for pure profit motive.
• The Rise of The Cash Man — Kyle’s essay framing Neumann’s next venture (“Neumann’s at it again”).
• It’s Time To Build… But Build What - Research — companion research on what kind of company-building is worth doing, against which Neumann serves as a foil.
• Venture Capital — Neumann’s saga is a case study in venture funding dynamics and founder incentives.