Kyle Harrison
to-read
Words That Work
Words That Work: It's Not What You Say, It's What People Hear
- Author
- Frank Luntz
- Published
- 2007
- Recommended
- Once
Why it’s on the list: Frank Luntz on how word choice shapes what an audience actually hears.
Where I heard about it
- Recommended by Nat Eliason in Dan Shipper’s Superorganizers profile, saved May 2020.