True Prep: It's a Whole New Old World

TL;DR — Birnbach’s 2010 sequel to The Official Preppy Handbook, designed by Chip Kidd. ‘Wake up, Muffy. We’re back.’

The thirty-years-later sequel, designed by Chip Kidd, opening “Wake up, Muffy. We’re back.”

This file is the publisher’s blad — a sample booklet — rather than the full book. It is the companion to The Official Preppy Handbook, which sits in this collection twice because the are.na channel carried it twice.

The pairing is the interesting artifact: a 1980 satire read as an instruction manual, and its author returning in 2010 to a world that had taken her seriously.

Where this came from

• Brendan Sheehan’s public are.na channel

12 pages. A copy is archived locally against link rot; the header links the original source.