The Taste of Luxury: Bernard Arnault and the Moët-Hennessy Louis Vuitton Story
| Author | Nadège Forestier and Nazanine Ravaï |
|---|---|
| Published | 1990 |
| Format | Book |
TL;DR — A journalistic account of how Bernard Arnault took control of Dior and then won the 1988–90 battle for Moët-Hennessy Louis Vuitton.
First published in French by Éditions Olivier Orban in 1990 and in English by Bloomsbury in 1992 (translated by Lexus). The authors, French financial journalists, follow Arnault from his family background in the north of France through his acquisition of Boussac and Christian Dior and his backing of Christian Lacroix.
Most of the book covers the takeover itself: the failed alliance between Moët-Hennessy and Louis Vuitton, Henry Racamier’s invitation to Arnault, Arnault’s share buying, the courtroom and stock-market regulator fights, and the purge of the old management, told as a corporate thriller in chapters with titles such as “The Conquest” and “The Terror” in the latter half of the book.
What it is: a journalistic business history written soon after the events; long out of print.
Where this came from
- A copy saved in October 2026.
191 pages. A PDF copy is held in Kyle’s private archive; it is not linked or shared here.