Kyle Harrison
to-read
The NASCAR Way
The NASCAR Way: The Business That Drives the Sport
- Author
- Robert G. Hagstrom
- Published
- 1998
- Pages
- 230
- Recommended
- Once
Hagstrom — better known for The Warren Buffett Way — turns the same analytical frame on stock-car racing as a business: how the France family built NASCAR as a privately held sanctioning body, how the money actually moves between the sanctioning organisation, the track owners, the team owners and the sponsors, and why the sport’s economics made it one of the fastest-growing commercial properties in American sport in the 1990s.
Why it’s on the list: One of the 46 books @mastersinvest read in 2025 — an investor writing about the structure and ownership of an unusual franchise business.
Where I saw it: @mastersinvest’s “2025 Reading … so far” list, August 20, 2025. The full 46-title list is transcribed on 2025 Reading So Far… (tweet).
Connections
- 2025 Reading So Far… (tweet) — the list this came from.
- Robert Hagstrom — the author.