Kyle Harrison
to-read
The Hidden Persuaders
- Author
- Vance Packard
- Published
- 1957
- Pages
- 240
- Recommended
- Once
Why it’s on the list: Vance Packard’s 1957 exposé of motivation research — how advertisers used psychology to sell — the era’s account of commercial propaganda.
Where I heard about it
- Brave New World Revisited — named in the book, where Huxley engages it as a core source on commercial persuasion.
Connections
- Brave New World Revisited — where this book is cited.