Taking the Win over COVID-19 — Strategy Memo

TL;DR — The February 2022 Democratic polling memo arguing the party should declare the COVID emergency over.

24 February 2022, to ‘Interested Parties’, from two Impact Research pollsters.

The memo argues that after two years of lockdowns, travel bans, school closures and mask mandates, Americans now have the tools to protect themselves — and that the political move is to declare victory and move on rather than continue emergency framing.

A primary source on message strategy at a specific hinge, and a clean example of a document written to be leaked: it is addressed to nobody in particular and argues a position the authors wanted circulating.

Where this came from

• Brendan Sheehan’s public are.na channel

2 pages. A copy is archived locally against link rot; the header links the original source.