Start With Why

Why it’s on the list: Simon Sinek’s argument that leaders and organizations inspire action by leading with purpose (the “Why”) before the “What” and “How” — the idea Kyle connects to Carl Braun’s rule, recounted by Charlie Munger, that every communication must tell Who, What, Where, When, and Why.

Where I saw it: Tagged in Charlie Munger — The Psychology of Human Misjudgment, next to Munger’s account of Carl Braun’s insistence that you always explain the Why — leaving out the reason makes instructions far weaker.

Connections

• Charlie Munger — The Psychology of Human Misjudgment — where the “always give the Why” theme surfaces via Carl Braun’s communication rule.