Shoe Dog
| Full title | Shoe Dog: A Memoir by the Creator of Nike |
|---|---|
| Author | Phil Knight |
| Published | 2016 |
| Pages | 386 |
| Recommended | 5 times |
| Buy | Amazon |
| Why it’s on the list | Knight’s memoir of building Nike out of a car boot full of Onitsuka shoes — a founder’s account of two decades of being one bad season from insolvency. |
Where I heard about it
-
Spotted at Powell’s City of Books, Portland — April 2021 (Books photo album)
-
Photographed in May 2025 (Books photo album)
-
On Nate Poulin’s DTC/Business reading list, posted September 2020 and saved by Kyle as I’m building a DTCBusiness reading… (tweet).
-
The replies to @moseskagan — named in his thread asking “What historical fiction should I read next?” (April 2025); the full list is on What historical fiction should I… (tweet).
-
The replies to @SpencrGreenberg — named in his thread asking “What non-fiction book taught you the most about how the world really works?” (June 2025); the full list is on A question for you — What non-fiction… (tweet).
Two separate crowds reached for it in answer to different questions, which is the signal worth acting on.
Connections
- What historical fiction should I… (tweet) — the thread this came out of; the full recovered list lives there.
- A question for you — What non-fiction… (tweet) — the thread this came out of; the full recovered list lives there.
- Nike
- Phil Knight — author and founder.