Shishir Mehrotra — The Art and Science of the Bundle (Invest Like the Best EP.175)

Shishir Mehrotra on the four myths of bundling and the super fan / casual fan / non-fan decomposition — the frame that explains why a bundle can be worth more than its parts to some customers and less to others. Netflix as the reference case.

Notes

• Create playlist of podcasts to listen to from roam
• Read four myths of bundling Unbundling
• Super fan, casual fan, non-fan business
• His article about the 4 myths of bundling
• Netflix is the best example of bundling
• Kept prices flat and forced themselves to focus on growing the number of subscribers
• Raising prices Means you’ve exhausted new ways to add value for new users and are forced to focus on sucking as much money out of existing customer base