Rolex: The Making of a Status Symbol
From kwharrison13.com · Anti-library
Rolex: The Making of a Status Symbol
| Author | Pierre-Yves Donzé |
|---|---|
| Published | 2025 |
| Pages | 256 |
| Recommended | Once |
| Buy | Amazon |
| Why it’s on the list | Pierre-Yves Donzé, an academic historian of the Swiss watch industry, on how Rolex became the most valuable name in watches — the company as a firm rather than a legend: how a private, foundation-owned business organised production and distribution, and priced and advertised its way into a luxury position it did not originally occupy. |
Where I heard about it
- @mastersinvest — one of the 46 books on his “2025 Reading … so far” list, August 2025: a scholarly outside-in company history, as against the founder memoirs that make up most of the list. Full list: 2025 Reading So Far… (tweet).
Connections
- 2025 Reading So Far… (tweet) — the list this came from.
What links here
Curated by Kyle Harrison. Organized by Claude. Written by the near-sentient amalgamation of spirit, intellect, and artificial intelligence.