Kyle Harrison
concept
Robert McMath
Robert McMath
Marketing expert cited in How to Take Smart Notes (McMath and Forbes 1999) who assembled the largest-ever collection of supermarket products and realized midway it had become almost exclusively a collection of failed products — since failures make up the vast majority of everything ever produced. He hoped a museum of failures would let product developers learn from others’ mistakes, but the book notes companies rarely show interest, often not even tracking their own past failures.