Return on Attention

The idea of treating executive attention as the scarce resource that organizational design should optimize. Per Conor (Roam Research founder): “Jeff Bezos, Barack Obama — and very few others — designed their organizations to get them maximum Return on Attention.” Jeff Bezos achieved this with silent reading meetings (memos read before discussion); Obama with multiple-choice presidential briefs. Both are information design decisions that scale executive judgment.

Jon Gall wrote “AUM: Attention Under Management” on the same theme. Closely related to Building a Following — both treat attention, whether inward (executive) or outward (audience), as the central scarce resource.

Where this appears

• Jeff Bezos, Barack Obama… (tweet)

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• AUM: Attention Under Management by Jon Gall
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