Pocus

A product-led sales (PLS) platform founded by Alexa Grabell, launched publicly in November 2021. Pocus is designed for revenue teams at product-led growth companies — helping them identify which product users (Product Qualified Leads) are ready to convert, expand, or churn, and surface that signal to sales.

Key findings from the Pocus / First Round Capital Product-Led Sales Benchmark Report (surveying 200+ GTM leaders at PLG companies including Slack, Zapier, MongoDB, Airtable, and Asana, January 2022):

• The myth of “no sales at PLG” is busted: over 97% of respondents either have a sales team or plan to add one.
• PLS is still in its infancy: best practices and frameworks are still developing. 24% of respondents are evaluating third-party PLS tools; another 12% are pursuing internal tools.
• The inflection moment: the point at which PLG companies add their first sales hire is a recurring open question the benchmark was designed to answer.

Related company: Endgame.io — a parallel platform in the PLG-to-enterprise motion.

Where this appears

• 6 Months Ago @getpocus Was… (tweet)
• How Are Slack, Zapier, and… (tweet)