Platforms

A recurring theme in Kyle’s long reads: internet platforms lower the cost of brand-building and collapse the gatekeepers of traditional media, letting individuals reach audiences directly. Bernie Sanders’ unfiltered reachability builds voter trust (Do You #FeelTheBern- Behind Bernie Sanders’ Quest To Take Over The White House); Instagram lets Finn Beales connect straight to brands and offset commoditized photo supply (The Magical Touch of Finn Beales).

Where this appears

• Do You #FeelTheBern- Behind Bernie Sanders’ Quest To Take Over The White House — the internet lets candidates reach voters directly, collapsing media gatekeepers.
• The Magical Touch of Finn Beales — the platform offsets commoditized supply and connects creators to brands and a global audience.