Pattern Recognition
Pattern Recognition
Stub page — auto-generated from wikilink references. Not yet written. Referenced in 1 wiki page.
Where this appears
- Everyone Knows the Speed at… (tweet)
An Apple Notes capture on this topic is held privately in the wiki.
Archived Links
Saved 2026-09-01. Bare URLs from the Apple Notes capture, archived so the citation survives the link.
D’Arcy Coolican — “I’ve seen this before, it didn’t work”
Routed here by Kyle 2026-09-01, who supplied the underlying Substack URL for a LinkedIn share.
- I’ve Seen This Before, It Didn’t Work — D’Arcy Coolican (a16z), September 12, 2023.
https://darcy.substack.com/p/ive-seen-this-before-it-didnt-work. Full capture on that page. - The LinkedIn share Kyle originally saved:
https://www.linkedin.com/posts/darcycoolican_ive-seen-this-before-it-didnt-work-startups-activity-7107404542169743361-ynmx
This is the most important source on this page, because it argues the concept is a liability. Most material here treats pattern recognition as a skill to develop. Coolican’s case is that the phrase “I’ve seen this before” is a pattern-match that skips the only question that matters — what changed. “Midjourney looks a lot like the 100 digital design startups that failed”; it worked on generative models plus Discord distribution. Chewy against Pets.com. Frank against Lending Club.
His three-question test is the practical residue: has this failed before, why did it fail, am I genuinely different. And: “Don’t ignore them, but don’t let their baggage stop you.”
The inversion worth carrying: familiarity can be an asset — “consumers favour things they know” — so a previously-failed idea arrives with a market that already understands the pitch. That flips the usual use of the objection entirely.