Offline Communities

In-person community and friendship of the kind the church and the neighborhood once provided — which Equinox Is More Than A Gym. It’s A Church argues wellness brands now supply. As the world secularizes, younger generations seek the tribal, luxurious-but-not-intimidating, fun community that a gym-as-church can deliver.

Where this appears

• Equinox Is More Than A Gym. It’s A Church — wellness brands filling the community vacuum left by secularization, paired with Replacing Church.