NONYMOUS — Launch Strategy for a Faceless Ad Agency

TL;DR — A pitch deck for a decentralised, anonymous advertising agency, with a stated $100 CAC target.

A strategy brief: launch NONYMOUS, “a decentralized, faceless ad agency,” create brand awareness, hit $100 customer acquisition cost, become synonymous with the new model, and overcome the barrier of being anonymous.

The context section states the thesis in one line — agencies charge for people — and the proposal is to remove the people.

A specimen of pitch-deck reasoning, interesting for its candour about the incumbent cost structure it is attacking.

Where this came from

• Brendan Sheehan’s public are.na channel

17 pages. A copy is archived locally against link rot; the header links the original source.