Newsletters

Newsletters are email publications that individuals use to build direct audiences and revenue outside institutional media, which Media Disruption frames as a new distribution layer. Saved posts give benchmarks: a free stock market newsletter at 10,500+ subscribers with a 58% open rate and six-figure annualized revenue after a year with $0 on marketing; a daily Victoria, Canada newsletter meant to recreate the local newspaper; a local-events newsletter in Annapolis with 23,000 subscribers in a city of 40,000 and about $300,000 in revenue; and a newsletter with 133k subscribers that makes half a million dollars a year in five hours a week.

Where this appears

• I Built a 10,500+ Subscriber… (tweet): a year-one growth write-up.
• In 2019, I set out… (tweet): a local daily newsletter.
• I Can’T Stop Thinking About… (tweet): the Annapolis local newsletter.
• My Newsletter Has 133K Subs… (tweet): growth advice at 133k subscribers.
• There are a few Type… (tweet): newsletters shifting media UX.
• Media Disruption