Monoculture

One-line: An increasingly homogeneous cultural landscape — the sea of sequels, reboots, and shared universes against which a genuine point of view stands out.

How sources describe it

• Tagged #Monoculture in the research notes beside A24’s founding insight: “amidst an increasingly homogeneous cultural landscape, projects with a genuine point of view could have an outsized impact.”
• The “monoculture model of filmmaking” — legacy sequels and requels since Crystal Skull, Star Trek, and The Force Awakens (per the Paste Magazine IP Era piece).

Where this appears

• The Hits Business / The Hits Business - Research

Related concepts

• Intellectual Property — the “monoculture model of filmmaking” runs on legacy IP, sequels, and requels rather than original work.
• A24 — built its identity by betting that a genuine point of view stands out against the homogeneous cultural landscape.
• Tastemakers — curators whose distinct sensibility is the counterweight to monoculture sameness.
• The Hits Business / The Hits Business - Research — where the #Monoculture framing originates in Kyle’s notes on the economics of cultural hits.