Metaphors We Live By

TL;DR — The book that argued metaphor is not decoration but the structure of thought itself.

University of Chicago Press. (This scan is a Norwegian course copy, with layout notes in the header and a few figures removed.)

The thesis: metaphor is not a literary flourish but the mechanism by which abstract concepts are constituted at all. ARGUMENT IS WAR is not a way of describing argument; it is why we speak of attacking a position, defending a claim, winning. Change the metaphor and the reasoning changes with it.

One of the genuinely load-bearing books of twentieth-century cognitive science, and the reason ‘framing’ entered political vocabulary.

Where this came from

• Will Manidis’s “most underrated PDF” thread

193 pages. A copy is archived locally against link rot; the header links the original source.