MasterClass

MasterClass is an online-learning platform. A saved thread reports it raising new funding at a $2.5B valuation and attributes its “secret sauce” to SEO: the site drew about 10m visits in March, 61% of them from search (nearly all organic), driven by hundreds of high-quality articles that answer “second order questions.” Note that the tweet is marked stale (the original no longer resolves) and survives via a Readwise capture.

Where this appears

• Masterclass is Raising New Funding… (tweet)