Li Jin

Li Jin is a writer and investor at a16z who writes about creators and the “passion economy.” Her February 2020 post argues that a creator can make a living with 100 true fans rather than the 1,000 of Kevin Kelly’s original, as social moves from ad-driven scale to niche communities with direct payment (see 1,000 True Fans). She also interviews Kajabi’s chief product officer, Jeremy Saenz, on the bootstrapped “secret giant” of the passion economy.

Where this appears

• New post! To make a… (tweet): the 100 true fans announcement thread.
• 1,000 True Fans? Try 100: the same post on the reading queue.
• Interview with Kajabi’s CPO (Li Jin): the Kajabi interview.