K-HOLE #3- The K-HOLE Brand Anxiety Matrix

TL;DR — K-HOLE’s third trend report: a matrix for diagnosing the anxieties brands try to soothe, from the art collective that later coined “normcore”.

How much weight it carries: An art project in the form of a consultancy deck; cultural commentary, not research.

Where this came from

• Will Manidis’s “most underrated PDF” thread, July 2023 — routing record: The Most Underrated PDF on the Internet (July 2023)

49 pages. A copy is archived locally against link rot; the header links the original source.