Intuit

Intuit is the software company that owns TurboTax; its Quicken product, launched in 1983, is cited as an example of software replacing paper accounting and accountants.

• Incumbent that was once the disruptor. The Age of Incumbents uses Intuit’s Quicken (1983) among its examples of today’s incumbents that started as revolutions against older ways of working.
• Platform and monetization. Full Potential SaaS names Intuit alongside Salesforce and Shopify as the most extreme example of the “platform/ecosystem” play, monetizing third-party vendors who want access to the channel the product has become. B2B Payment Thoughts — June 2020 likewise lists it with Shopify as a company where payments are monetized as part of a broader software solution rather than as a pure-play payments business.
• Critique. A saved thread by Mario Gabriele charges TurboTax with using regulatory capture and dark patterns to keep free tax filing hard to find, and puts the cost at tens of billions of dollars and more than a billion hours of Americans’ time. These are the thread author’s claims; see Regulatory Capture and Dark Patterns.

Where this appears

• Intuit, Owner of TurboTax, is… (tweet)
• The Age of Incumbents
• Full Potential SaaS
• B2B Payment Thoughts — June 2020