Intelligent Software in the Era of Product-Led Growth (Chris Gaertner)

Chris Gaertner on enterprise software in which the product itself drives customer acquisition, and end users pick the tool that makes their job easier.

Why it was kept

Kyle’s note asks whether product-led growth is really pervasive or still an emerging trend, and wonders whether a search of earnings calls for the term would answer it.

As Kyle captured it

• Read Intelligent Software in the Era of Product-Led Growth Product Led Growth (PLG)
  • Numerous founders, investors, and F500 executives have appropriately claimed that the modern business user has catalyzed an era in which enterprise software companies now rely on their product itself as the primary driver of customer acquisition, conversion, and expansion.
    • I wonder if there is a way to look for “product led growth” or some synonyms in earnings calls; is this really pervasive? Or is it still mostly an emerging trend?
  • The main criteria driving end user adoption when choosing one product over another is which will make his/her job easier or more productive.

Connections

• Product Led Growth (PLG)