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kwharrison13.comEssays, books and notes by Kyle Harrison

Inside Coca-Cola

From kwharrison13.com · Anti-library
Inside Coca-Cola
AuthorNeville Isdell & David Beasley
Published2011
Pages288
RecommendedOnce
BuyAmazon
Why it’s on the listThe memoir of Neville Isdell, who spent a career running Coca-Cola bottling operations across Africa, Asia and Europe before being recalled from retirement in 2004 as chairman and CEO — an insider’s account of the bottler system, the company’s international expansion, and the turnaround he came back to run.

Where I heard about it

  • @mastersinvest — on his “2025 Reading … so far” list (August 2025), a feed that skews heavily toward company and founder biography. The full 46-title list is on 2025 Reading So Far… (tweet).

Connections

  • 2025 Reading So Far… (tweet) — the list this came from.
Curated by Kyle Harrison. Organized by Claude. Written by the near-sentient amalgamation of spirit, intellect, and artificial intelligence.