Kyle Harrison
to-read
Inside Coca-Cola
- Author
- Neville Isdell & David Beasley
- Published
- 2011
- Pages
- 288
- Recommended
- Once
The memoir of Neville Isdell, who spent a career running Coca-Cola bottling operations across Africa, Asia and Europe before being recalled from retirement in 2004 to serve as chairman and CEO — an insider’s account of the bottler system, the company’s international expansion, and the turnaround he was brought back to run.
Why it’s on the list: Appears on @mastersinvest’s 2025 reading list, a feed that skews heavily toward company and founder biography.
Where I saw it: @mastersinvest’s “2025 Reading … so far” list, August 20, 2025. The full 46-title list is transcribed on 2025 Reading So Far… (tweet).
Connections
- 2025 Reading So Far… (tweet) — the list this came from.