Influence

Author: Robert Cialdini

Why it’s on the list: Identifies six psychological principles—reciprocity, commitment, social proof, authority, liking, scarcity—that drive compliance and persuasion.

Where I saw it: Recommended in Poor Charlie’s Almanack — part of Charlie Munger’s perennial reading list of books that build a latticework of multidisciplinary mental models.

Connections

• Poor Charlie’s Almanack — surfaced on Charlie Munger’s recommended-reading list.