How to Succeed in MrBeast Production

TL;DR — MrBeast’s 36-page onboarding document for new employees, on retention, thumbnails and how the company decides what to make.

Written by Jimmy Donaldson as a “braindump” for new hires because he no longer has time to teach everyone himself; he offers $1,000 to anyone who reads it and passes a quiz, and asks readers to apply everything “with a grain of salt.” It leaked in September 2024 and was widely circulated.

What it is: an internal company document that leaked rather than being published. It is one of the most discussed operating manuals of the creator economy.

Where this came from

• r/obscurePDFs post, September 2024 — “How To Succeed At MrBeast Production (MrBeast Internal Doc)”. Routing record: The obscurePDFs Subreddit
• Link as posted: https://drive.google.com/file/d/1YaG9xpu-WQKBPUi8yQ4HaDYQLUSa7Y3J/view

36 pages. A copy is archived locally against link rot; the header links the original source.