Kyle Harrison
to-read
Hooked
Hooked: How to Build Habit-Forming Products
- Author
- Nir Eyal
- Published
- 2014
- Pages
- 256
- Recommended
- Once
Why it’s on the list: Nir Eyal’s four-step model — trigger, action, variable reward, investment — for why some products become habits.
Details: Portfolio, 2014. 256 pages.
As Kyle filed it: Hooked by Nir Eyal books-to-read
Connections
- Nir Eyal — the author.
- Product Design — the mechanics the book is about.